Introduction
Former Liverpool manager Bill Shankly once famously said that “some people believe football is a matter of life and death… I can assure you, it is much, much more important than that.” This statement perhaps demonstrates the initial hardline stance taken by the English Premier League regarding the coronavirus pandemic, which had the entire sporting and entertainment world reeling from its effects, grounded economic activity, and cast a forlorn shadow over the entire entertainment industry. Billboard published a list of over 70 events cancelled since the outbreak of the virus in January 2020, and reported that over 20,000 music shows had been cancelled or postponed worldwide between late 2019, when the virus was first discovered in Wuhan, China, and March 2020, with China’s entertainment industry alone losing over 2 billion yuan ($286 million). In total, the sports industry recorded the cancellation of over 2,000 sporting events scheduled to take place within the year, affecting sports, fans, sponsors, sport company owners and the world at large.
As at Friday, 13 March 2020, the Italian Serie A, the German Bundesliga, the French Ligue 1 and the Dutch Eredivisie had all suspended their respective leagues. At about 9:00pm BST, the Premier League released a statement insisting the weekend’s games would go ahead as scheduled; two hours later, Arsenal Football Club confirmed on social media that its manager, Mikel Arteta, had tested positive for the illness, and Chelsea Football Club almost immediately confirmed forward Callum Hudson-Odoi had also tested positive. With these developments, the Premier League endured an anxious wait on next steps in a season already blighted by games played behind closed doors, and was eventually forced to announce on the Friday morning that games would be suspended until 3 April 2020.
In the music and movie industry, a similar wave of cancellations followed. Mulan, set to premiere globally on 27 March 2020, was suspended from premiering in China on 4 February 2020; The Falcon and the Winter Soldier, then being shot in Prague, halted production following travel restrictions on 10 March 2020; the new James Bond film, No Time to Die, originally set to premiere on 31 March 2020, was postponed until November. In music, South by Southwest (SXSW) was cancelled on 6 March 2020; Coachella was postponed to the weekends of 9 and 16 October; Adobe cancelled its annual live summit; and Facebook cancelled its annual Global Marketing Summit in San Francisco, moving the entire event online, among others.
More telling is the fact that at the root of these developments are subsisting contractual relationships with event sponsors, kit sponsors, title sponsors and broadcast sponsors. With no reprieve in sight, what becomes of these contractual relationships? Put differently, should the sporting season be cancelled, what becomes of existing contractual relationships with the likes of BT Sport and Sky Sports, standing to lose as much as £1 billion from their existing TV rights deal? With UEFA set to hold crisis talks on the next steps for the remaining rounds of the Champions League, the footballing world faced the grim prospect of cancelling an entire football season. This article examines the commercial and legal implications of the coronavirus pandemic in sport and entertainment, discussing the common law concepts of frustration and force majeure in sports.
